David Livingstone Birthplace
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Fixed Term Contract - Web Site Content Writing

Summary

To assist the DLB with the creation of written and media content for its website to support the launch of the £6.1 million David Livingstone Birthplace Project.

Description

The role is being funded by the Heritage Lottery Fund as part of their Resilience Heritage funding.

Invitation To Tender

Consultants are invited to submit a proposal on the basis outlined above.

Location

This is an external contract.

Background

The David Livingstone Trust (DLT) wishes to contract a consultant to write new and updated content for the current web site.

The Trust was successful in July 2017 in obtaining a £6.1 million grant from the Heritage Lottery Fund, the Scottish Government and Historic Environment Scotland for the Birthplace Project. The project will refurbish the Shuttle Row building, where Livingstone’s was born and provide a new exhibition that sheds new light on the man and his life. The successful consultant will help us plan with the re-opening of the Centre and help drive visitor and on-line interest in the Project and the Trust.

The David Livingstone Trust was entrusted in 1929 with the ownership of the David Livingstone Centre at Blantyre, which includes the Listed Building of his birth, surrounding parkland, and the 3,000 piece David Livingstone collection. DLT is charged through its constitutional documents with keeping alive the name and memory of David Livingstone at the site of his birth by making it available to the public, and providing an interesting, educational and enjoyable cultural experience.

Further information on the project and the Trust can be found at www.david-livingstone-trust.org.

Responsibilities

The Brief
The Trust now needs to appoint a Consultant to assist DLT with the following:

Outputs
The written content on the Website should be accessible and attractive for local and international visitors alike. The Website should also focus on income generation through tickets sales, online shop, weddings and events, cafe, and commercial licenses such as fitness instructors and professional dog walkers

  • To update our website with new content
  • To proofread, re-structure and edit articles by content writers
  • To manage editorial calendar and ensure timely publication
  • To work with DLB team members such as the collections manager and curator to create content related to DLB activities
  • To write blog posts and marketing copy to promote our products and services
  • To generate new ideas around industry-related topics
  • To ensure pages are customer and visitor-focused, showing clearly the benefits
  • To target content for different audiences using different tones for narrative clarity

Requirements

  • Education or experience to degree level in related Journalism, English, or Humanities-related field
  • Excellent command of the English language
  • Writing, copy editing, and proofreading experience
  • Good communication and interpersonal skills
  • Highly organized and details-focussed
  • Proficient in desktop publishing software and content management systems
  • Proficient in Microsoft Office

Our Audiences
Part of our target audiences is younger audiences, the international market, and the Scottish African diaspora all of whom have been identified as being ‘hard to reach’ audiences. It will be more difficult to attract them to the site but by utilizing and increasing DLT's social media presence we believe that we will be able to engage more effectively with them. We believe that they will benefit from engaging with the topics that Livingstone and his story raise - including issues around colonialism, faith, and slavery. We are keen to ensure that DLT is involved with the conversations around these topics through partnership with organizations such as the University of Glasgow, Livingstone On-line, and those parties who have been involved with the Expert Advisory Panel. To attract and engage these audiences will be a key aim of this consultancy role.

Due to the nature of the Project and the Trust’s current-status, we require a consultant that is flexible to our needs as a charitable organization. This may mean that there may be additional outputs that are required as this project progresses and this will be discussed and agreed upon in advance with the successful consultant.

Timescales
The deadline for receipt of proposals will be 19th November 2020 at 12 noon and should be sent to grant.mackenzie@dltrust.uk.

Costs
Please provide a full breakdown of your proposed costs for the work required, including a breakdown of daily rates and allocation based on the key activities detailed in this brief. An interview process may take place if required.

Next Step

Consultants are invited to submit a proposal on the basis outlined above. Closing Date 19th November 2020.

Download Full Job Description

A full job description and details can be download website-content-editor-brief.pdf (128 Kbytes) in PDF format.

Any questions regarding any of these positions should be e-mailed to Grant MacKenzie (grant.mackenzie@dltrust.uk).

Visit our Careers section for other current opportunities.


National Lottery Heritage Fund
Scottish Government
Historic Environment Scotland